Thank you for your interest in our company. Data protection is of particular importance to the management of CARSTENS + PARTNER GmbH & Co KG. The use of CARSTENS + PARTNER GmbH & Co KG Internet pages does not require any indication of personal data. If an individual concerned wants to use special services of our company via our website, however, the processing of personal data could become necessary. If the processing of personal data is required and there is no legal basis for such processing, we generally obtain the consent of the individual.
Personal data, such as the name, address, e-mail address or telephone number of an individual is always processed in line with the country-specific data protection regulations applicable to the CARSTENS + PARTNER GmbH & Co KG. By means of this privacy policy, our company would like to inform the public about the nature, scope and purpose of the personal data we collect, use and process. Furthermore, this data protection declaration informs the individuals concerned of their rights.
As the body responsible, CARSTENS + PARTNER GmbH & Co KG has implemented numerous technical and organisational measures to ensure the most complete protection of personal data processed through this website. Nevertheless, Internet-based data transmissions can always have security gaps, so that absolute protection cannot be guaranteed. For this reason, every individual concerned is free to transmit personal data to us by alternative means, e.g. by telephone.
The data protection declaration of CARSTENS + PARTNER GmbH & Co. KG is based on the terms used by the European Directive and Ordinance when issuing the General Data Protection Regulation (GDPR). Our privacy policy should be easy to read and understand for the public as well as for our customers and business partners. In order to ensure this, we would like to explain the terminology used in advance.
We also use the following terms in this privacy policy:
A) PERSONAL DATA
Personal data is any information relating to an identified or identifiable natural person (hereinafter “individual concerned”). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
B) INDIVIDUAL CONCERNED
An ‘individual concerned’ is any identified or identifiable natural person whose personal data is processed by the body responsible for the processing.
C) PROCESSING
Processing indicates any operation or set of operations that is performed on personal data, whether by automatic means or not, such as the collection, recording, organisation, filing, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.
D) RESTRICTION OF PROCESSING
Restriction of processing is the marking of stored personal data with the aim of limiting their future processing.
E) PROFILING
Profiling is any type of automated processing of personal data that consists of using such personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects relating to that natural person’s job performance, economic situation, health, personal preferences, interests, reliability, behaviour, location or change of location.
F) PSEUDONYMISATION
Pseudonymisation is the processing of personal data in such a way that the personal data can no longer be attributed to a specific individual concerned without the use of additional information, provided that such additional information is kept separate and is subject to technical and organisational measures to ensure that the personal data is not attributed to an identified or identifiable natural person.
G) BODY RESPONSIBLE OR IN CHARGE OF PROCESSING
Body responsible or in charge of processing is the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data. Where the purposes and means of such processing are determined by Union law or by the law of the Member States, the body responsible or the specific criteria for its designation may be provided for under Union law or the law of the Member States.
H) CONTRACT PROCESSORS
Processor means a natural or legal person, public authority, agency or other body that processes personal data on behalf of the body responsible.
I) RECIPIENT
Recipient means a natural or legal person, public authority, agency or other body to whom personal data is disclosed, whether or not a third party. However, authorities that may receive personal data in the context of a specific investigation mandate under Union law or the law of the Member States are not considered recipients.
J) THIRD PARTY
Third party means a natural or legal person, public authority, agency or other body other than the individual concerned, the body responsible, the processor and the persons authorised to process the personal data under the direct responsibility of the body responsible or the processor.
K) CONSENT
Consent means any freely given indication of the individual concerned’s wishes for the specific case in an informed and unambiguous manner in the form of a statement or any other unambiguous affirmative act by which the individual concerned indicates that they consent to the processing of personal data relating to them.
The body responsible within the meaning of the General Data Protection Regulation, other data protection laws applicable in the Member States of the European Union and other provisions of a data protection nature is:
CARSTENS + PARTNER GmbH & Co. KG
Zielstattstarße 44
81379 Munich
Germany
Tel.: +49 89 41 32 67 15 – 0
E-Maill: info@carstens-techdok.de
Website: www.carstens-techdok.de
The Internet pages of CARSTENS + PARTNER GmbH & Co. KG use cookies. Cookies are text files that are placed and stored on a computer system via an Internet browser.
Many websites and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier of the cookie. It consists of a string of characters by which Internet pages and servers can be assigned to the specific Internet browser in which the cookie was stored. This enables the visited websites and servers to distinguish the individual browser of the individual concerned from other Internet browsers that contain other cookies. A specific Internet browser can be recognised and identified via the unique cookie ID.
Through the use of cookies, CARSTENS + PARTNER GmbH & Co. KG can provide the users of this website with more user-friendly services that would not be possible without the cookie setting.
By means of a cookie, the information and offers on our website can be optimised in terms of the user. Cookies allow us, as already mentioned, to recognise the users of our website. The purpose of this recognition is to make it easier for users to use our website. For example, the user of an Internet site that uses cookies does not have to re-enter their access data each time they visit the Internet site, because this is handled by the Internet site and the cookie stored on the user’s computer system. Another example is the cookie of a shopping cart in the online store. The online shop remembers the items that a customer has placed in the virtual shopping trolley via a cookie.
The individual concerned can prevent the setting of cookies by our website at any time by means of an appropriate setting of the Internet browser used and thus permanently object to the setting of cookies. Furthermore, cookies that have already been set can be deleted at any time via an Internet browser or other software programs. This is possible in all common Internet browsers. If the individual concerned deactivates the setting of cookies in the Internet browser used, not all functions of our website may be fully usable.
The CARSTENS + PARTNER GmbH & Co. KG website collects a series of general data and information with each call-up of the website by an individual concerned or automated system. This general data and information is stored in the server’s log files. The following data may be collected: (1) the browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system accesses our website (so-called ‘referrer’), (4) the sub-websites that are accessed via an accessing system on our website, (5) the date and time of an access to the website, (6) an Internet protocol address (IP address), (7) the Internet service provider of the accessing system and (8) other similar data and information that serve to avert danger in the event of attacks on our information technology systems.
When using this general data and information, CARSTENS + PARTNER GmbH & Co KG does not draw any conclusions about the individual concerned. This information is instead required in order to (1) correctly deliver the contents of our website, (2) optimise the contents of our website as well as the advertising for these, (3) ensure the permanent functionality of our information technology systems and the technology of our website as well as (4) to provide law enforcement authorities with the information necessary for prosecution in the event of a cyber attack. CARSTENS + PARTNER GmbH & Co. KG therefore analyses anonymously collected data and information for statistical purposes as well as for the purpose of increasing the data protection and data security of our company, with the ultimate aim of ensuring an optimal level of protection for the personal data we process. The anonymous data of the server log files are stored separately from any personal data provided by an individual concerned.
Based on statutory provisions, the CARSTENS + PARTNER GmbH & Co. KG website contains data that facilitate a quick electronic contact to our company as well as direct communication with us, which also includes a general address of the so-called electronic mail (e-mail address). If an individual concerned contacts the body responsible for the processing by e-mail or via a contact form, the personal data transmitted by the individual concerned is stored automatically. Such personal data transmitted on a voluntary basis by an individual concerned to the body responsible for the processing is stored for the purposes of processing or contacting the individual concerned. This personal data is not passed on to third parties.
The body responsible for the processing only processes and stores personal data of the individual concerned for the period necessary to achieve the purpose of storage or where provided for by the European Directive and Regulation or other legislator in laws or regulations to which the responsible body in charge of processing is subject.
If the purpose of storage no longer applies or if a storage period prescribed by the European Directive and Regulation or another competent legislator expires, the personal data will be routinely blocked or deleted in accordance with the statutory provisions.
A) RIGHT TO CONFIRMATION
Every individual concerned has the right, granted by the European Directive and Regulation, to obtain confirmation from the body responsible for the processing as to whether personal data concerning them is being processed. If an individual concerned wishes to exercise this right of confirmation, they may contact any employee of the body responsible for the processing at any time for this purpose.
B) RIGHT TO INFORMATION
Any individual concerned by the processing of personal data has the right, granted by the European Directive and Regulation, to obtain from the body responsible for the processing, at any time and free of charge, information about the personal data stored about them, and a copy of that information. Furthermore, the European Directive and Regulation legislator has granted the individual concerned access to the following information:
The purposes of the processing
The categories of personal data, which are processed
The recipients or categories of recipients to whom the personal data has been or will be disclosed, in particular in the case of recipients in third countries or international organisations
If possible, the planned duration for which the personal data will be stored or, if this is not possible, the criteria for determining this duration
The existence of a right to obtain the rectification or erasure of personal data concerning them or to obtain the restriction of processing by the body responsible or a right to object to such processing
The existence of a right of appeal to a supervisory authority
If the personal data is not collected from the individual concerned: any available information on the origin of the data
The existence of automated decision-making, including profiling, pursuant to Article 22(1) and (4) of the GDPR and — at least in these cases — meaningful information about the logic involved and the scope and intended effects of such processing for the individual concerned
Furthermore, the individual concerned has a right to information as to whether personal data has been transferred to a third country or to an international organisation. If this is the case, the individual concerned also has the right to obtain information about the appropriate safeguards in connection with the transfer.
If an individual concerned wishes to exercise this right to information, they may, at any time, contact any employee of the body responsible for the processing.
C) RIGHT OF RECTIFICATION
Any individual concerned by the processing of personal data has the right granted by the European Directive and Regulation to request the immediate rectification of any inaccurate personal data concerning him or her. Furthermore, the individual concerned has the right, taking into account the purposes of the processing, to request the completion of incomplete personal data — also by means of a supplementary declaration.
If an individual concerned wishes to exercise this right of rectification, they may, at any time, contact any employee of the body responsible for the processing.
D) RIGHT TO ERASURE (RIGHT TO BE FORGOTTEN)
Any individual concerned by the processing of personal data has the right, granted by the European Directive and Regulation, to obtain from the body responsible the erasure without delay of personal data concerning them, where one of the following reasons applies and insofar as the processing is not necessary:
Personal data was collected or otherwise processed for purposes for which it is no longer necessary.
The individual concerned revokes their consent on which the processing was based pursuant to Art. 6(1)(a) GDPR or Art. 9(2)(a) GDPR and there is no other legal basis for the processing.
The individual concerned objects to the processing pursuant to Article 21(1) of the GDPR and there are no overriding legitimate grounds for the processing, or the individual concerned objects to the processing pursuant to Article 21(2) of the GDPR.
The personal data have been processed unlawfully.
The deletion of the personal data is necessary for compliance with a legal obligation under Union law or by the law of the Member States to which the body responsible is subject.
The personal data was collected in relation to information society services offered pursuant to Art. 8 (1) GDPR.
If one of the aforementioned reasons applies, and an individual concerned wishes to arrange for the deletion of personal data stored by CARSTENS + PARTNER GmbH & Co KG, they may, at any time, contact any employee of the body responsible for the processing. The employee of CARSTENS + PARTNER GmbH & Co KG will arrange for the deletion request to be complied with immediately.
If the personal data have been made public by CARSTENS + PARTNER GmbH & Co KG, and our enterprise as the body responsible for the processing is obliged to erase the personal data pursuant to Article 17 (1) of the Data Protection Regulation, CARSTENS + PARTNER GmbH & Co KG will, taking into account the available technology and the cost of implementation, implement reasonable measures, including technical measures, to inform other bodies responsible for the processing, which process the published personal data, that the individual concerned has requested those other bodies responsible for the processing to erase all links to or copies or replications of the personal data, unless the processing is necessary. The employee of CARSTENS + PARTNER GmbH & Co KG will arrange what is necessary in individual cases.
E) RIGHT TO RESTRICT PROCESSING
Any individual concerned by the processing of personal data has the right, granted by the European Directive and Regulation, to obtain from the body responsible for the processing the restriction of processing if one of the following conditions is met:
The accuracy of the personal data is contested by the individual concerned for a period that enables the body responsible for the processing to verify the accuracy of the personal data.
The processing is unlawful, the individual concerned objects to the erasure of the personal data and requests instead the restriction of the use of the personal data.
The body responsible for the processing no longer needs the personal data for the purposes of processing, but the individual concerned needs it for the assertion, exercise or defence of legal claims.
The individual concerned has objected to the processing pursuant to Article 21(1) of the GDPR and it is not yet clear whether the legitimate grounds of the body responsible for the processing override those of the individual concerned.
If one of the aforementioned reasons applies, and an individual concerned wishes to arrange for the deletion of personal data stored by CARSTENS + PARTNER GmbH & Co KG, they may, at any time, contact any employee of the body responsible for the processing. The employee of CARSTENS + PARTNER GmbH & Co. KG will arrange the restriction of the processing.
F) RIGHT TO DATA PORTABILITY
Any individual concerned by the processing of personal data has the right, granted by the European Directive and Regulation, to receive the personal data concerning them that has been provided by the individual concerned to a body responsible for the processing, in a structured, commonly used and machine-readable format. They also have the right to transmit this data to another body responsible for the processing without hindrance from the body responsible for the processing to whom the personal data was provided, provided that the processing is based on consent pursuant to Art. 6(1)(a) GDPR or Art. 9(2)(a) GDPR or on a contract pursuant to Art. 6(1)(b) GDPR and the processing is carried out with the aid of automated procedures, unless the processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the body responsible for the processing.
Furthermore, when exercising their right to data portability pursuant to Article 20(1) of the GDPR, the individual concerned has the right to obtain that the personal data be transferred directly from one body responsible for the processing to another body responsible for the processing, to the extent that this is technically feasible and provided that this does not adversely affect the rights and freedoms of other individuals.
In order to assert the right to data portability, the individual concerned may at any time contact any employee of CARSTENS + PARTNER GmbH & Co KG.
G) RIGHT OF OBJECTION
Any individual affected by the processing of personal data has the right granted by the European Directive and Regulation to object at any time, on grounds relating to their particular situation, to the processing of personal data concerning them carried out on the basis of Article 6(1)(e) or (f) of the GDPR. This also applies to profiling based on these provisions.
CARSTENS + PARTNER GmbH & Co KG no longer processes the personal data in the event of the objection, unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of the individual concerned, or for the assertion, exercise or defence of legal claims.
If CARSTENS + PARTNER GmbH & Co KG processes personal data for direct marketing purposes, the individual concerned has the right to object at any time to processing of personal data processed for such marketing. This also applies to profiling, insofar as it is associated with such direct advertising. If the individual concerned objects to CARSTENS + PARTNER GmbH & Co KG to the processing for direct marketing purposes, CARSTENS + PARTNER GmbH & Co KG will no longer process the personal data for these purposes.
In addition, the individual concerned has the right, on grounds relating to their particular situation, to object to processing of personal data concerning them, which is carried out by CARSTENS + PARTNER GmbH & Co KG for scientific or historical research purposes, or for statistical purposes pursuant to Article 89(1) of the GDPR, unless such processing is necessary for the performance of a task carried out in the public interest.
In order to exercise the right to object, the individual concerned may directly contact any employee of CARSTENS + PARTNER GmbH & Co. KG or another employee. The individual concerned is also free, in connection with the use of information society services, notwithstanding Directive 2002/58/EC, to exercise their right to object by means of automated procedures using technical specifications.
H) AUTOMATED DECISIONS IN INDIVIDUAL CASES INCLUDING PROFILING
Any individual concerned by the processing of personal data has the right, granted by the European Directive and the Regulation, not to be subject to a decision based solely on automated processing, including profiling, which has legal effects concerning them or similarly significantly affects them, unless the decision (1) is necessary for entering into or the performance of, a contract between the individual concerned and the body responsible, or (2) is based on Union or Member State law to which the body responsible is subject and that law provides for suitable measures to safeguard the individual concerned’s rights and freedoms and legitimate interests, or (3) has the individual concerned’s explicit consent.
If the decision (1) is necessary for entering into or the performance of a contract between the individual concerned and the body responsible, or (2) it is made with the individual concerned’s explicit consent, CARSTENS + PARTNER GmbH & Co KG will implement suitable measures to safeguard the individual concerned’s rights and freedoms and legitimate interests, which include at least the right to obtain the intervention of an individual concerned on the part of the body responsible, to express their point of view and to contest the decision.
If the individual concerned wishes to exercise the rights concerning automated decisions, they may, at any time, contact any employee of the body responsible for the processing.
I) RIGHT TO REVOKE CONSENT UNDER DATA PROTECTION LAW
Any individual concerned by the processing of personal data has the right granted by the European Directive and Regulation to withdraw consent to the processing of personal data at any time.
If the individual concerned wishes to exercise the right to withdraw consent, they may, at any time, contact any employee of the body responsible for the processing.
The body responsible for the processing collects and processes the personal data of applicants for the purpose of processing the application procedure. The processing may also be carried out electronically. This is particularly the case if an applicant sends corresponding application documents to the body responsible for the processing electronically, e.g. by e-mail or via a web form located on the website. If the body responsible for the processing concludes an employment contract with an applicant, the transmitted data will be stored for the purpose of processing the employment relationship in compliance with the statutory provisions. If the body responsible for the processing does not conclude an employment contract with the applicant, the application documents will be automatically deleted two months after the notification of the rejection decision, provided that no other legitimate interests of the body responsible for the processing prevent such deletion. Other legitimate interest in this sense is, for example, a duty to provide evidence in proceedings under the German General Equal Treatment Law (Allgemeines Gleichbehandlungsgesetz AGG).
The body responsible for the processing has integrated components of Facebook on this website. Facebook is a social network.
A social network is a social meeting place operated on the Internet, an online community that usually allows users to communicate and interact with each other in virtual space. A social network can serve as a platform for sharing opinions and experiences or enable the Internet community to provide personal or company-related information. Facebook allows users of the social network to create private profiles, upload photos and network via friend requests, among other things.
The operating company of Facebook is Facebook, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA. The body responsible for the processing of personal data where an individual concerned lives outside the United States or Canada is Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.
With each call up of one of the individual pages of this website, which is operated by the body responsible for the processing and on which a Facebook component (Facebook plug-in) has been integrated, the Internet browser on the information technology system of the individual concerned is automatically caused by the respective Facebook component to download a representation of the corresponding Facebook component from Facebook. A complete overview of all Facebook plug-ins can be found at developers.facebook.com/docs/plugins/. As part of this technical process, Facebook receives information about which specific subpage of our website is visited by the individual concerned.
If the individual concerned is logged into Facebook at the same time, Facebook recognises which specific subpage of our website the individual concerned is visiting each time the individual concerned calls up our website and for the entire duration of the respective stay on our website. This information is collected by the Facebook component and assigned by Facebook to the respective Facebook account of the individual concerned. If the individual concerned activates one of the Facebook buttons integrated on our website, e.g. the “Like” button, or if the individual concerned posts a comment, Facebook assigns this information to the individual concerned’s personal Facebook user account and stores this personal data.
Facebook always receives information via the Facebook component that the individual concerned has visited our website if the individual concerned is logged into Facebook at the same time as calling up our website; this takes place regardless of whether the individual concerned clicks on the Facebook component or not. If the individual concerned does not want this information to be transmitted to Facebook, they can prevent the transmission by logging out of their Facebook account before accessing our website.
The data policy published by Facebook, which is available at en-en.facebook.com/about/privacy/, provides information about the collection, processing and use of personal data by Facebook. It also explains the setting options Facebook offers to protect the privacy of the individual concerned. In addition, different applications are available that allow suppression of data transmission to Facebook. Such applications can be used by the individual concerned to suppress data transmission to Facebook.
The body responsible for the processing has integrated the Google Analytics component (with anonymisation function) on this website. Google Analytics is a web analytics service. Web analysis is the collection, compilation and evaluation of data about the behaviour of visitors to websites. Among other things, a web analysis service collects data about the website from which an individual concerned has accessed a website (so-called ‘referrer’), which subpages of the website have been accessed or how often and for how long a subpage has been viewed. A web analysis is mainly used to optimise a website and to analyse the cost-benefit of Internet advertising.
The operating company of the Google Analytics component is Google Inc, 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.
The body responsible for the processing uses the addition “_gat._anonymizeIp” for web analysis via Google Analytics. By means of this addition, the IP address of the Internet connection of the individual concerned is shortened and anonymised by Google if access to our Internet pages takes place from a member state of the European Union or from another state party to the Agreement on the European Economic Area.
The purpose of the Google Analytics component is to analyse the flow of visitors to our website. Among other things, Google uses the data and information obtained to evaluate the use of our website, to compile online reports for us showing the activities on our website and to provide other services related to the use of our website.
Google Analytics sets a cookie on the information technology system of the individual concerned. What cookies are has already been explained above. By setting the cookie, Google is enabled to analyse the use of our website. Each time an individual concerned accesses one of the individual pages of this website operated by the body responsible for the processing on which a Google Analytics component has been integrated, the Internet browser on the individual concerned’s information technology system is automatically triggered by the respective Google Analytics component to transmit data to Google for the purpose of online analysis. As part of this technical process, Google obtains knowledge of personal data, such as the IP address of the individual concerned, which Google uses to track the origin of visitors and clicks among other things, and subsequently enable commission calculations.
By means of cookies, personal information, e.g. the access time, the place from which an access originated and the frequency of visits to our website by the individual concerned, is stored. Each time our website is visited, this personal data, including the IP address of the Internet connection used by the individual concerned, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may share this personal data collected through the technical process with third parties.
The individual concerned can prevent the setting of cookies by our website at any time by means of an appropriate setting of the Internet browser used, as already described above, and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Google from setting a cookie on the information technology system of the individual concerned. In addition, a cookie already set by Google Analytics can be deleted at any time via the Internet browser or other software programs.
Furthermore, the individual concerned has the possibility of objecting to the collection of data generated by Google Analytics and related to the use of this website as well as to the processing of such data by Google and to prevent such processing. For this purpose, the individual concerned must download and install a browser add-on at the link tools.google.com/dlpage/gaoptout. This browser add-on tells Google Analytics via JavaScript that no data and information about website visits may be transmitted to Google Analytics. The installation of the browser add-on is considered by Google as an objection. If the information technology system of the individual concerned is deleted, formatted or reinstalled at a later point in time, the individual concerned must reinstall the browser add-on in order to deactivate Google Analytics. If the browser add-on is uninstalled or deactivated by the individual concerned or another person within their control, it is possible to reinstall or reactivate the browser add-on.
Further information and the applicable Google privacy policy can be found at www.google.de/intl/de/policies/privacy/ and at www.google.com/analytics/terms/de.html. Google Analytics is explained in more detail under this link www.google.com/intl/de_de/analytics/.
The body responsible for the processing has integrated Google AdWords on this website. Google AdWords is an Internet advertising service that allows advertisers to place ads both in Google’s search engine results and in the Google advertising network. Google AdWords allows an advertiser to specify certain keywords in advance, by means of which an ad is displayed in Google’s search engine results exclusively when the user retrieves a keyword-relevant search result using the search engine. In the Google advertising network, ads are distributed on topic-relevant websites by means of an automatic algorithm and in compliance with the previously defined keywords.
The operating company of the Google AdWords services is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.
The purpose of Google AdWords is to advertise our website by displaying interest-relevant advertisements on the websites of third-party companies and in the search engine results of the Google search engine and to display third-party advertisements on our website.
If an individual concerned accesses our website via a Google ad, a so-called ‘conversion cookie’ is stored by Google on the individual concerned’s information technology system. What cookies are has already been explained above. A conversion cookie loses its validity after thirty days and is not used to identify the individual concerned. The conversion cookie, provided that the cookie has not yet expired, is used to track whether certain subpages, e.g. the shopping trolley of an online store system, have been called up on our website. The conversion cookie enables both us and Google to track whether an individual concerned who has accessed our website via an AdWords ad has generated a sale, i.e. has completed or cancelled a purchase of goods.
The data and information collected through the use of the conversion cookie is used by Google to compile visit statistics for our website. These visit statistics are in turn used by us to determine the total number of users who were referred to us via AdWords ads, i.e. to determine the success or failure of the respective AdWords ad and to optimise our AdWords ads for the future. Neither our company nor other advertisers of Google AdWords receive information from Google by means of which the individual concerned could be identified.
The conversion cookie is used to store personal information, such as the web pages visited by the individual concerned. Each time our website is visited, personal data, including the IP address of the Internet connection used by the individual concerned, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may share this personal data collected through the technical process with third parties.
The individual concerned can prevent the setting of cookies by our website at any time by means of an appropriate setting of the Internet browser used, as already described above, and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Google from setting a conversion cookie on the information technology system of the individual concerned. In addition, a cookie already set by Google Adwords can be deleted at any time via the Internet browser or other software programs.
Furthermore, the individual concerned has the option to object to interest-based advertising by Google. To do this, the individual concerned must call up the link www.google.de/settings/ads from any of the Internet browsers they use and make the desired settings there.
Further information and the applicable Google privacy policy can be found at www.google.de/intl/de/policies/privacy/.
Art. 6 I lit. a GDPR serves our company as the legal basis for processing operations in which we obtain consent for a specific processing purpose. If the processing of personal data is necessary for the performance of a contract to which the individual concerned is a party, as is the case with processing operations that are necessary for the delivery of goods or the provision of any other service or consideration, for example, the processing is based on Article 6 I lit. b GDPR. The same applies to such processing operations that are necessary for the implementation of pre-contractual measures, e.g. in cases of inquiries about our products or services. If our company is subject to a legal obligation by which the processing of personal data becomes necessary, such as for the fulfilment of tax obligations, the processing is based on Art. 6 I lit. c GDPR. In rare cases, the processing of personal data might become necessary to protect vital interests of the individual concerned or another natural person. This would be the case if a visitor were to be injured on our premises, for example, and as a result their name, age, health insurance data or other vital information had to be passed on to a doctor, hospital or other third party. Then the processing would be based on Art. 6 I lit. d GDPR. Ultimately, processing operations could be based on Art. 6 I lit. f GDPR. Processing operations not covered by any of the aforementioned legal bases are based on this legal basis if the processing is necessary to protect a legitimate interest of our company or a third party, provided that the interests, fundamental rights and freedoms of the individual concerned are not overridden. Such processing operations are permitted to us in particular because they have been specifically mentioned by the European legislator. In this respect, the legislator considered that a legitimate interest could be assumed if the individual concerned is a customer of the body responsible (recital 47, second sentence, GDPR).
If the processing of personal data is based on Article 6 I lit. f GDPR, our legitimate interest is the performance of our business activities for the benefit of the well-being of all our employees and our shareholders.
The criterion for the duration of the storage of personal data is the respective statutory retention period. After expiry of the deadline, the corresponding data are routinely deleted, provided that they are no longer required for the fulfilment or initiation of the contract.
We inform you that the provision of personal data is partly required by law (e.g. tax regulations) or may also result from contractual regulations (e.g. information on the contractual partner). Sometimes, in order to conclude a contract, it may be necessary for an individual concerned to provide us with personal data that must subsequently be processed by us. For example, the individual concerned is obliged to provide us with personal data if our company concludes a contract with them. Failure to provide the personal data would mean that the contract with the individual concerned could not be concluded. Before providing personal data by the individual concerned, the individual concerned must contact one of our employees. Our employee will inform the individual concerned on a case-by-case basis whether the provision of the personal data is required by law or contract or is necessary for the conclusion of the contract, whether there is an obligation to provide the personal data and what the consequences of not providing the personal data would be.
As a responsible company, we do not use automatic decision-making or profiling.
This data protection declaration was created by the data protection declaration generator of DGD Deutsche Gesellschaft für Datenschutz GmbH, which acts as the External Data Protection Officer Munich, in cooperation with the data protection lawyer Christian Solmecke.
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